Sunlight
Nova— SF, San Franscisco
Branding
Apr 16, 2019
Naming & Concept
Development of a new line of natural skincare products focused on hydration, anti-aging, and environmental sustainability.
This project involved creating a full skincare product range — including cleansers, serums, and moisturizers — made with organic ingredients and eco-friendly packaging. The brand aims to offer high-quality, effective products while promoting a clean beauty philosophy. Market research, product formulation, branding, and launch strategy were all part of the development process.
Naming & Concept
A name that blooms naturally.
The name Bloomé was inspired by the idea of flourishing authentically—a metaphor for growth and natural beauty care. The choice evokes softness, elegance, and vitality.
Naming & Concept
A name that blooms naturally.
The name Bloomé was inspired by the idea of flourishing authentically—a metaphor for growth and natural beauty care. The choice evokes softness, elegance, and vitality.
Naming & Concept
A name that blooms naturally.
The name Bloomé was inspired by the idea of flourishing authentically—a metaphor for growth and natural beauty care. The choice evokes softness, elegance, and vitality.
Naming & Concept
A name that blooms naturally.
The name Bloomé was inspired by the idea of flourishing authentically—a metaphor for growth and natural beauty care. The choice evokes softness, elegance, and vitality.
Visual Identity
A visual language that breathes freshness.
We designed a minimalist logo accompanied by a palette of earthy tones and soft greens, representing the organic and the lively. The typography blends elegance with approachability, making the brand feel accessible yet refined.
Visual Identity
A visual language that breathes freshness.
We designed a minimalist logo accompanied by a palette of earthy tones and soft greens, representing the organic and the lively. The typography blends elegance with approachability, making the brand feel accessible yet refined.
Visual Identity
A visual language that breathes freshness.
We designed a minimalist logo accompanied by a palette of earthy tones and soft greens, representing the organic and the lively. The typography blends elegance with approachability, making the brand feel accessible yet refined.
Visual Identity
A visual language that breathes freshness.
We designed a minimalist logo accompanied by a palette of earthy tones and soft greens, representing the organic and the lively. The typography blends elegance with approachability, making the brand feel accessible yet refined.
Packaging Design
A sensory experience at first sight.
Packaging uses recyclable materials with soft textures and natural colors. Each package includes small motivational messages printed inside, creating an immediate emotional connection with the customer.
Packaging Design
A sensory experience at first sight.
Packaging uses recyclable materials with soft textures and natural colors. Each package includes small motivational messages printed inside, creating an immediate emotional connection with the customer.
Packaging Design
A sensory experience at first sight.
Packaging uses recyclable materials with soft textures and natural colors. Each package includes small motivational messages printed inside, creating an immediate emotional connection with the customer.
Packaging Design
A sensory experience at first sight.
Packaging uses recyclable materials with soft textures and natural colors. Each package includes small motivational messages printed inside, creating an immediate emotional connection with the customer.
Brand Voice & Messaging
Speaking about real beauty, with honesty.
We defined a brand voice that is friendly, encouraging, and transparent. Campaigns use simple language focused on personal empowerment and the importance of authentic self-care.
Brand Voice & Messaging
Speaking about real beauty, with honesty.
We defined a brand voice that is friendly, encouraging, and transparent. Campaigns use simple language focused on personal empowerment and the importance of authentic self-care.
Brand Voice & Messaging
Speaking about real beauty, with honesty.
We defined a brand voice that is friendly, encouraging, and transparent. Campaigns use simple language focused on personal empowerment and the importance of authentic self-care.
Brand Voice & Messaging
Speaking about real beauty, with honesty.
We defined a brand voice that is friendly, encouraging, and transparent. Campaigns use simple language focused on personal empowerment and the importance of authentic self-care.
Launch Strategy
From inspiration to community.
We planned a digital launch centered on collaborations with micro-influencers in wellness and natural beauty niches, supported by a free sample program.
Additionally, we created a launch campaign based on storytelling across social media, encouraging potential customers to share their personal "blooming" stories with Bloomé, boosting engagement and brand recognition.
Launch Strategy
From inspiration to community.
We planned a digital launch centered on collaborations with micro-influencers in wellness and natural beauty niches, supported by a free sample program.
Additionally, we created a launch campaign based on storytelling across social media, encouraging potential customers to share their personal "blooming" stories with Bloomé, boosting engagement and brand recognition.
Launch Strategy
From inspiration to community.
We planned a digital launch centered on collaborations with micro-influencers in wellness and natural beauty niches, supported by a free sample program.
Additionally, we created a launch campaign based on storytelling across social media, encouraging potential customers to share their personal "blooming" stories with Bloomé, boosting engagement and brand recognition.
Launch Strategy
From inspiration to community.
We planned a digital launch centered on collaborations with micro-influencers in wellness and natural beauty niches, supported by a free sample program.
Additionally, we created a launch campaign based on storytelling across social media, encouraging potential customers to share their personal "blooming" stories with Bloomé, boosting engagement and brand recognition.
Credits
vmador — Creative Director
Our role
Creative Direction