Veyon
Cellar.inc— CR, Voltra
Branding
Apr 25, 2025
Naming & Concept
We developed a futuristic brand identity for Veyon, a next-generation automotive company focused on quantic.
The branding project for Veyon involved creating a full visual and verbal identity: name, logo, visual system, brand voice, and launch materials. The goal was to position Veyon as a leader in the future of mobility, communicating innovation, elegance, and trust. We designed the identity to feel futuristic but human, evoking a sense of awe and reliability in every touchpoint.
Naming & Concept
A name that blooms naturally.
Veyon comes from a fusion of "velocity" and "beyond", encapsulating the spirit of unstoppable innovation and movement into new frontiers.
Naming & Concept
A name that blooms naturally.
Veyon comes from a fusion of "velocity" and "beyond", encapsulating the spirit of unstoppable innovation and movement into new frontiers.
Naming & Concept
A name that blooms naturally.
Veyon comes from a fusion of "velocity" and "beyond", encapsulating the spirit of unstoppable innovation and movement into new frontiers.
Naming & Concept
A name that blooms naturally.
Veyon comes from a fusion of "velocity" and "beyond", encapsulating the spirit of unstoppable innovation and movement into new frontiers.
Visual Identity
Sleek, kinetic, and iconic.
The logo features clean, aerodynamic lines suggesting speed and precision. The color palette uses deep blues, silvers, and neon accents, creating a high-tech, premium look. Typography is sharp and minimal, with slight futuristic curves.
Visual Identity
Sleek, kinetic, and iconic.
The logo features clean, aerodynamic lines suggesting speed and precision. The color palette uses deep blues, silvers, and neon accents, creating a high-tech, premium look. Typography is sharp and minimal, with slight futuristic curves.
Visual Identity
Sleek, kinetic, and iconic.
The logo features clean, aerodynamic lines suggesting speed and precision. The color palette uses deep blues, silvers, and neon accents, creating a high-tech, premium look. Typography is sharp and minimal, with slight futuristic curves.
Visual Identity
Sleek, kinetic, and iconic.
The logo features clean, aerodynamic lines suggesting speed and precision. The color palette uses deep blues, silvers, and neon accents, creating a high-tech, premium look. Typography is sharp and minimal, with slight futuristic curves.
Vehicle Branding & Details
Designed for the eye—and the imagination.
We developed emblem placement, dashboard UI design samples, and illuminated branding details on the vehicles themselves, including a signature light pattern that would identify a Veyon even at night.
Vehicle Branding & Details
Designed for the eye—and the imagination.
We developed emblem placement, dashboard UI design samples, and illuminated branding details on the vehicles themselves, including a signature light pattern that would identify a Veyon even at night.
Vehicle Branding & Details
Designed for the eye—and the imagination.
We developed emblem placement, dashboard UI design samples, and illuminated branding details on the vehicles themselves, including a signature light pattern that would identify a Veyon even at night.
Vehicle Branding & Details
Designed for the eye—and the imagination.
We developed emblem placement, dashboard UI design samples, and illuminated branding details on the vehicles themselves, including a signature light pattern that would identify a Veyon even at night.
Brand Voice & Messaging
Speaking with vision, precision, and ambition.
The tone of voice was crafted to be inspiring, forward-thinking, and confident, avoiding clichés about the future. Messaging focuses on "where tomorrow begins today" and emphasizes the harmony between humans and intelligent machines.
Brand Voice & Messaging
Speaking with vision, precision, and ambition.
The tone of voice was crafted to be inspiring, forward-thinking, and confident, avoiding clichés about the future. Messaging focuses on "where tomorrow begins today" and emphasizes the harmony between humans and intelligent machines.
Brand Voice & Messaging
Speaking with vision, precision, and ambition.
The tone of voice was crafted to be inspiring, forward-thinking, and confident, avoiding clichés about the future. Messaging focuses on "where tomorrow begins today" and emphasizes the harmony between humans and intelligent machines.
Brand Voice & Messaging
Speaking with vision, precision, and ambition.
The tone of voice was crafted to be inspiring, forward-thinking, and confident, avoiding clichés about the future. Messaging focuses on "where tomorrow begins today" and emphasizes the harmony between humans and intelligent machines.
Launch Strategy
A new era revealed with momentum.
We designed a cinematic teaser campaign combining high-end CGI renderings and real-world storytelling, building mystery and anticipation across social media, auto shows, and tech events.
Strategic partnerships with technology influencers and exclusive pre-orders for early adopters were key parts of the launch, establishing Veyon as not just a car brand, but a movement.
Launch Strategy
A new era revealed with momentum.
We designed a cinematic teaser campaign combining high-end CGI renderings and real-world storytelling, building mystery and anticipation across social media, auto shows, and tech events.
Strategic partnerships with technology influencers and exclusive pre-orders for early adopters were key parts of the launch, establishing Veyon as not just a car brand, but a movement.
Launch Strategy
A new era revealed with momentum.
We designed a cinematic teaser campaign combining high-end CGI renderings and real-world storytelling, building mystery and anticipation across social media, auto shows, and tech events.
Strategic partnerships with technology influencers and exclusive pre-orders for early adopters were key parts of the launch, establishing Veyon as not just a car brand, but a movement.
Launch Strategy
A new era revealed with momentum.
We designed a cinematic teaser campaign combining high-end CGI renderings and real-world storytelling, building mystery and anticipation across social media, auto shows, and tech events.
Strategic partnerships with technology influencers and exclusive pre-orders for early adopters were key parts of the launch, establishing Veyon as not just a car brand, but a movement.
Credits
Rodama Studio
Our role
Creative Direction